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day-and-date release love

day-and-date release

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  • hugovk commented on the word day-and-date release

    day-and-date release, n.

    The Guardian, 14 July 2016:

    The “day-and-date” release is not an entirely new concept. Smaller films have been launched on both theatrical and digital platforms simultaneously for a few years now, with some notable success stories. Last year, the Oscar-nominated drama 45 Years became the highest-grossing and widest-playing film to have utilised this strategy, making around £2m despite being available at home at the same time.

    October 8, 2016